BLACKSTAR Apparel was founded by Lance Diamond, a visionary from Guyana who moved to the United States with a dream to create something impactful. Growing up in the rich, culturally diverse environment of Guyana, Lance was surrounded by a blend of Caribbean, African, and Indigenous influences that shaped his artistic eye. Despite the beauty of his homeland, he saw how many people, including himself, faced struggles—whether through economic hardship or the search for identity. These experiences gave Lance a deep appreciation for resilience and self-expression.

When he moved to the U.S. in pursuit of new opportunities, Lance was confronted by the fast-paced nature of American life, but it was here that his vision for BLACKSTAR Apparel truly came to life. While working multiple jobs to make ends meet, Lance stayed connected to his roots, continuously reflecting on the symbolism of the black star he remembered from his childhood. The black star, a symbol of freedom and unity, held special significance in African and Caribbean cultures, particularly representing the strength and courage of the people. For Lance, it embodied the perseverance and brilliance of those who refuse to be dimmed by adversity.

Determined to bring his vision to reality, Lance founded BLACKSTAR Apparel, a brand that celebrates individuality, resilience, and cultural pride. The clothing reflects his personal journey—a blend of urban streetwear and cultural luxury, with bold designs that nod to his heritage. Each piece is crafted to inspire confidence, encouraging wearers to embrace their uniqueness and shine in their own way, just like the black star.

Launching the brand from a small apartment in the U.S., Lance’s designs quickly resonated with people, from trendsetters in urban fashion to creatives who saw BLACKSTAR as a symbol of strength. Today, BLACKSTAR Apparel is more than just a clothing line; it’s a movement that champions rising above the odds and shining brightly, no matter where you come from or what you’ve been through. Through BLACKSTAR, Lance Diamond continues to share his story, empowering others to shine beyond limits.